Prove brand gets you past the plateau.
When paid channels flatten, the next stage is building a real brand — and proving it pays. Marathon Data measures the full behavioral funnel the honest way: how brand engagement turns into branded search, baseline demand, and incremental revenue — every action priced in real dollars and validated by causal measurement, not platform attribution.
The demo starts with proof, not positioning.
These are anonymized case-study outcomes measured through Marathon across categories and channels. This is a compact sample; the full case-study sequence includes brand-demand lifts as well. The point of the demo is to show what the same measurement layer would inspect in your business.
Incremental return across Shopify, Amazon, and TikTok Shop, with higher lift than every DR tactic tested in the same account.
Measured revenue lift at a major retail partner, isolating the halo effect of brand investment outside DTC.
Incremental brand ROAS measured causally over six months, while platform attribution showed 0.91x.
A homepage A/B test increased revenue per visitor on the most-trafficked page, reaching 97% confidence in the experiment readout and executed through Marathon Engine; the winner is live to all traffic.
A demo should show the measurement system, not just the pitch.
Marathon turns scattered channel and revenue data into one product view of the whole behavioral funnel — brand engagement, branded search, baseline revenue, and contribution margin — that growth, finance, and leadership can use to decide what to scale.
Brand Value Score
Quantifies the future incremental revenue created by brand activity.
Baseline Revenue
Tracks whether owned demand is growing beyond paid auction dependence.
Spend Recommendations
Shows where budget has room to scale and where it is hitting diminishing returns.
Estimated future incremental revenue created by current brand signals.
Baseline revenue is rising while retargeting saturation is flattening. Brand demand is showing up before DR attribution captures it.
A clear path from demo to first measurement readout.
The demo is designed to leave you with a concrete measurement plan, not a vague sense that brand probably matters.
Business context
We look at your channel mix, spend level, revenue sources, and the brand question you most need answered.
Data map
We identify which paid, organic, search, social, and revenue sources Marathon would connect first.
Measurement path
You see whether the fastest readout should be Brand Value, baseline revenue, or creative scoring.
Decision framework
You leave with the questions Marathon would answer before moving brand budget up or down.
What Marathon clarifies that other measurement tools miss.
Often over-credits click capture and retargeting.
Useful, but often slow and too high-level for campaign decisions.
Causal validation, Brand Value, and baseline revenue signals in one product view.
Usually misses demand created outside the click path.
Can estimate broad channel contribution after the fact.
Connects brand activity to search demand, organic behavior, and future revenue.
Pushes teams toward whatever captures the last measurable touch.
Often informs planning, not weekly optimization.
Scores campaigns and creative so teams can reallocate with confidence.
Measurement platform when you have the team. Full-service growth agency when you want the whole machine.
Marathon Data is the proprietary measurement layer: Brand Value, baseline revenue, creative scoring, and spend recommendations. Marathon Engine is the senior operating team — a full-service growth agency built by exited brand founders who proved brand + performance beats performance alone — that runs the same measurement layer as your full growth program: brand media, performance, creative, CRO, retention, and LTV strategy, for brands that want execution too.
Built for the questions growth and finance teams ask before trusting brand spend.
The demo covers exactly what Marathon needs to measure your business and how the product uses that data.
Integrations
Paid media, analytics, search, social, commerce, marketplace, and revenue sources can be mapped into one measurement view.
Validation
Statistical modeling helps separate incremental brand lift from demand the business would have captured anyway.
Governance
Marathon is built to evaluate business outcomes, not to expose customer names or turn case studies into vendor-call bait.
See which brand investments are creating future revenue.
Bring your biggest measurement question. Marathon will show how the product would connect the signals and what proof you should expect before scaling.