Your CFO would approve of

Welcome to the era of performance brand marketing.

This is what we're building:

Brand Health

The brand behaviors that matter across the channels that matter for digital–first direct–to–consumer brands.

$99

/month

Behaviors tracked (from both paid and organic):

✅ Subscribes;

✅ Follows;

✅ Searches;

✅ Shares, Comments, Likes, Saves & Other Social behaviors;

✅ Share of Search at a brand and category level to understand where you stack up in your market.

✅ Your true baseline revenue and quality traffic sources so you can see how your brand building is actually driving your resilient base of indescructible revenue

Brand Value

Understand the $$ value of all of your brand behaviors and how they build resilience in your organization. Prioritize the KPIs that actually drive long term revenue.

✅ A custom model giving you the 180–Day Dollar Value of all of your brand behaviors tailored for YOUR brand (in terms of spike-removed, seasonally-adjusted revenue from unpaid branded search...the highest quality revenue there is);

✅ Cohort analysis showing the values for every brand response and how much money you make each money from each cohort of brand responses you earn. Show how your brand behaviors build on eachother to grow resilient revenue over time.

Brand Media

Turn Brand Building into Performance Marketing by getting the long term Revenue that comes from your Meta and Tiktok Ads, and the dollars you make from your organic posts.

✅ Paid: See the money you make from your Meta and TikTok ads over 180 days. See 180–Day Brand ROAS (BROAS) and The Total ROAS (Short + Long Term) ROAS. Allows you to accept a lower ROAS in the short term if you you know you're making more total money over 180 days;

✅ Organic: see the money you make from each organic social post across all platforms. Turns your organic channels into key performance marketing channels;