Understand the value of brand,
but less clear on how to execute on it? This is the reason we started
Brands have been asking us to help them more deeply than with the Marathon software, so we started an advisory firm to help you go from stage 3 to stage 4 of the Brand Lifecycle and go from 100% DR to a balance of Brand & Performance.
There's a bunch of info below.
If you read it and decide you're interested in learning more, schedule time on my calendar here and we'll see if we're potentially a fit. Fees range from $5,000 on the low end up to $35,000 a month, and we have very limited availability, so we can only focus on brands who are serious about this and have the ability to pay.
Topics we go deep on:
1. Metrics / Measurement 📊
Define key metrics, select appropriate measurement tools, and implement them to track performance effectively.
2. Media Mix and Creative Strategy 🌀
Tailor the media mix and creative strategy based on the season: analyze data, run tests, ramp up gradually, and adjust incrementally to maximize contribution.
3. Creative Feedback Loop 🔄
Use the defined metrics to iterate on creative. Identify how to boost engagement by establishing a structured feedback process that includes decision-making frameworks.
4. Content Machine ⚙️
Set up a streamlined content creation process: define team roles, organizational structure, workflows, and establish a consistent meeting rhythm to keep everything on track.
5. Content & Creative Strategy for Paid and Organic 💡
Ensure a constant flow of engaging, high-quality content. Tom and I will help contribute creative ideas to feed the content generation machine and drive strong engagement
