# Marathon Data Co.

> Marathon Data is the Measurement Platform that connects brand-building actions to revenue impact. It is the foundation for proving how brand investment drives baseline revenue growth, makes paid media more efficient, improves customer quality, and builds a competitive moat.

## What Marathon Does

Marathon measures the causal relationship between brand marketing activities and revenue. It tracks Brand Value — a proprietary metric that is a statistically significant leading indicator of Baseline Revenue growth. When Brand Value goes up, Baseline Revenue follows.

The platform ingests ad platform data, organic social, revenue, marketplace, retail, retention, LTV, and contribution-margin data. No pixel or engineering required. Setup takes minutes. The output gives teams board, investor, retail, and planning proof for brand spend instead of asking them to trust upper funnel on faith.

Marathon Data is the platform/foundation. Marathon Engine is the operator layer that uses the same Brand Value model to run full-funnel media, creative strategy, CRO, retention, LTV strategy, analytics, and Marathon Data measurement for teams that want execution, not only measurement.

## Key Capabilities

- Brand Value measurement: Quantifies your brand's revenue impact over a 180-day window
- Geo-holdout incrementality testing: Causal proof of brand investment ROI, not model estimates
- Spend recommendations: Shows where budget has room to scale and where diminishing returns are appearing
- Organic social revenue tracking: Measures the dollar value behind every organic post
- Influencer ROI: Tracks long-term revenue lift from creator content
- Creative intelligence: Scores every asset for brand vs. performance impact
- Omnichannel customer-quality analytics: Connects DTC, Amazon, retail, wholesale, retention, LTV, and contribution margin

## Proven Results

Brands using Marathon have seen:
- 2.39x incremental Brand ROAS across Shopify, Amazon, and TikTok Shop
- 2.5x incremental retail partner revenue lift from measured brand investment
- 1.93x incremental Brand ROAS from a six-month causal geo-holdout
- Nearly $2M in annualized incremental revenue from measurement-informed web merchandising and CRO work
- Brand search lifts including 2.25x branded search growth and +78% branded searches after campaign start
- 30% reduction in new customer CAC
- 4x profit increase after 6 weeks of brand-optimized spend

## AI Agent Team

Marathon is powered by six AI agents: Carl (Brand Model), Sally (Paid Media), Otto (Social Revenue), Isabel (Influencer ROI), Max (Creative Intel), and Gus (Incrementality). They share context and learn together.

## Pages

- [Home](https://www.marathondataco.com/)
- [Demo](https://www.marathondataco.com/demo.html)
- [Case Studies](https://www.marathondataco.com/case-studies.html)
- [Terms of Service](https://www.marathondataco.com/terms-of-service)
- [Privacy Policy](https://www.marathondataco.com/privacy-policy)
- [License Agreement](https://www.marathondataco.com/license-and-services-agreement)
- [LLMs](https://www.marathondataco.com/llms.txt)

## Contact

- Website: https://www.marathondataco.com
- App: https://app.marathondataco.com
- Email: p@marathondataco.com